date:Jul 07, 2014
as a geographical indication to denote the place of origin of its beer.
In the 1890s the citizens of Ceske Budejovice/Budweis established a company, which is the present day Budejovicky Budvar. The company began exporting the beer under the Budweiser name and they registered the name as a Trade Mark soon after.
Meanwhile Anheuser-Busch started using the Budweiser brand in 1876 and also registered it as a Trade Mark in the US. They believe that owning two-thirds of Pivovar Samson will give the