date:Jul 07, 2014
ight.
We are clear about whats in our products. We are reformulating to take calories out. We said we wouldnt market our product to under-12s, and we said wed get more people active. We dont buy advertising on TV where more than 35 per cent of the audience is under 12.
Over the next three years we will reduce the calories in our soft drinks by 5 per cent that is our commitment in Ireland.
Though it is is difficult to reduce the calorific content of drinks without altering the taste, it is Co