date:Jul 07, 2014
beers that cater to cultural palettes. In April, Royal Brew -- a whiskey flavored beer -- was introduced in India, appealing to the countrys preference for hard liquor.
We take into account local drinking habits, but brand identity will remain the same, said Krishnan Anand, president and CEO of Molson Coors International, who points out that in contrast to China, people in many of the Caribbean island countries drink Coors Light at freezing temperatures.
The company has paid particular attenti