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China’s Beer Drinkers Grab A Warm One As Coors Alters Cans
date:Jul 07, 2014
the thermochromatic ink, and it still turns blue, but its not so cold, Peter Swinburn, chief executive officer of Molson Coors, said in an interview last week.

The mountains on the cans and bottles turn blue at 41 to 44.6 degrees Fahrenheit (5 to 7 degrees Celsius) in China, while the color changes at about 39.2 degrees Fahrenheit in the U.S.

Such attention to detail is key to Molson Coors as it pursues growth in developing markets. Rising incomes and a growing middle class are helping drive s

12/25 14:50