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China’s Beer Drinkers Grab A Warm One As Coors Alters Cans
date:Jul 07, 2014
Molson Coors Brewing Co. discovered this in China, where it altered the cold activated bottles and cans last year for Coors Light featuring images of the Rocky Mountains that turn blue when the beer is at ice cold temperatures.

Drinking cold liquids is widely seen as undesirable in China. Warmer beverages are considered healthier for digestion, an idea that also stems from the traditional habit of boiling water to make it safer to drink.

In light of this custom, we dropped the temperature for

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