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Japan's brewers quench summer thirst with canned cocktails as beer sales slide
date:Jul 04, 2014
y halved, showed data from Suntory.

Sales of beer have slimmed as once-universal drinking binges among office workers go out of fashion and Japan's increasingly health-conscious youth develop a taste for drinks containing fewer calories.

Brewers have tried to stem the decline by lowering prices. By reducing the malt content, brewers created beer-like drinks which could be priced less because they qualified for lower tax rates.

In Japan, beer is taxed based on malt content. The lowest-taxed be

12/25 18:16