date:Jul 02, 2014
onth period. Neglecting the impact of the global re-franchising transactions and currency movements, the revenue increased 6.2% year-over-year due to net restaurant growth and global same-store sales growth.
In its effort to compete with the leading fast food brands such as McDonalds, Yum! Brands and Starbucks, as well as fast casual chains such as Chipotle Mexican Grill and Panera Bread, the company has been experimenting with its menu mix. Among the several factors that pose threat to the com