date:Jul 01, 2014
our new branding strategy, which is successfully helping to reinvigorate our core brands in the minds of consumers.
Healthier Biscuits are an increasingly important snacking segment, accounting for over a fifth of all biscuit sales, and this move aims to improve and simplify the shopping experience further as we look to grow our position in the category.
This follows the re-launches and popular advertising campaigns for both our sweet and savoury products under the McVities and Jacobs brands e