date:Jul 01, 2014
United Biscuits (UB) has launched a new 4m marketing campaign for its go ahead! range, signifying the next step in its brand strategy for 2014, which has already seen the re-launch of the Jacobs and McVities masterbrands.
UB has invested a total of 26m in its brand re-launches this year; the new campaign supports a fresh new look for the go ahead! brand, with a refreshed logo featuring prominently and each pack colour co-ordinated across all ranges and flavours.
The campaign is part of United