date:Jun 30, 2014
ncluding guarana and milk thistle. Southern Wine and Spirits of America Inc. became Rockstars first distributor in 1999. Today, Rockstar is distributed to grocery outlets in more than 30 countries.
Theres stiff competition. Red Bull and Monster Beverage Corp. trump Rockstar in market share. Market leader Red Bull created two billionaires -- Thailands Chaleo Yoovidhy and Dietrich Mateschitz of Austria -- and had retail sales of $10.9 billion last year, while publicly traded Monster sold more tha