date:Jun 30, 2014
odka founder Maurice Kanbar, who later hired him to work in product development. He left after a year to pursue Rockstar, financing the company with $50,000 he got by mortgaging his condominium in Sausalito, California.
Disappointed by the size of energy drink products then on the market, Weiner wanted to sell a beverage that had twice the volume of an 8-ounce can of Red Bull at the same price. He tested more than 700 variations before settling on the final combination of natural ingredients, i