date:Jun 26, 2014
) has quietly gained popularity. In the year to March 2014, Roy Morgan Research found the number of cider drinkers (2,009,000) was just 100,000 short of the number drinking pre-mixed spirits (2,109,000). According to Roy Morgan Research, if the growth trends continue, cider drinkers will outnumber those consuming alcopops by the end of 2014.
Cider growth consistent across demographic groups
Ciders stratospheric growth has been consistent across ages, genders, city dwellers and country folk, ac