date:Jun 26, 2014
North America saw the majority of chia seed food and drink launches in 2013, with 47 per cent of launches in the US and 12 per cent in Canada, compared to 18 per cent in the Asia Pacific region and 11 per cent in Europe.
Chia seeds, which Mintel said looked to be the next big superfood, were being primarily used in food products, but recent years have seen an increase of chia seeds in beverages as well. In 2013, 12 per cent of products launched with chia seeds were in the beverage category, up