date:Jun 23, 2014
sales up around a quarter. However, the start of the World Cup had a much less significant impact on still wine, with many consumers switching to beer and cider.
The latest IRI figures show how important major sporting events like the World Cup are for the beer industry in particular, said Tim Wilson, managing director of Wilson Drinks Report.
Against a long-term backdrop of volume decline, the supermarkets are reporting a significant boost in sales during the first week of the tournament.