date:Jun 23, 2014
d Ricard India, told the paper: The key to doing this is to move away from primarily targeting the Indian diaspora to gaining acceptance amongst local populations.
The effort is being led by our affiliates in Africa wherein they are managing the process, including local production and marketing. We (in India) are involved in the launch from a technical perspective (blending) and to maintain consistency in key elements of the brand like packaging and positioning.
The brands are two of the bigge