date:Jun 23, 2014
- market leader Tesco, Wal-Mart's Asda and Morrisons - has been losing market share to Aldi and Lidl.
In response Tesco, Asda and Morrisons have said they are cutting prices while Sainsbury's has vowed to remain competitive, raising concerns among analysts of a possible price war hitting earnings across the sector.
The UK discount sector is worth about 10 billion pounds in annual sales, a figure forecast to double in the next five years, according to data from industry body IGD.
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