date:Jun 20, 2014
'essentials' range - now 5,000-strong - the upgrading of their stores, the development of smaller convenience stores under the Little Waitrose label as well as the use of celebrities such as Delia Smith and Hesthen Blumenthal represent just a few of their range of marketing strategies.
The introduction of My Waitrose, and the export of their brand products around the world, are other key elements in the Waitrose marketing mix. When he talks of the Waitrose customer, his colleagues, who are refe