date:Jun 18, 2014
ty also has been important in the ready-to-drink and instant protein drinks segment, says Tim Andon, business development manager for TIC Gums, White Marsh, Md. We are seeing an influx of protein drinks marketed to a wider array of consumers beyond traditional body builders and professional athletes, he explains.
While athletic consumers are more interested in the protein beverages health benefits and less concerned about its off-taste or gritty, sandy mouthfeel, other consumers entering the se