date:Jun 18, 2014
Convenience is important to consumers, who report that call-ahead or on-line ordering may encourage more usage of limited-service restaurants. Thirty per cent of consumers would like to see delivery offered at fast-food restaurants, and 28% expect the option from fast-casuals.
Another key attribute is ambiance. More than half of fast-casual customers expect an upscale, relaxing atmosphere, and 17% say they will go elsewhere if that is not offered.
Whats on the menu? Healthier options are cove