date:Jun 13, 2014
o arch rival Bradford-based Morrisons, which reported disappointing Easter sales after shoppers deserted its stores in favour of cheaper prices at discount rivals Aldi and Lidl.
Morrisons reported a 7.1 per cent slump in underlying sales in the 13 weeks to May 4.
Asda said that the modest rise in sales showed that its five-year plan to spend 1bn on cutting prices is working.
There are winners and there are losers and from our numbers? its clear were winning, said Mr Clarke.?
Our strategy i