date:Jun 13, 2014
Tangerine Confectionery, the maker of the UK brand Butterkist, has refreshed its pack design across its range of snacking treats.
As the brand experiences increasing sales growth, the newly optimised pack design aims to build on this momentum through improving consumer perception of these tasty snacks by introducing clear calorie messaging to the front of all packs.
Lastly, the back of packs have been revitalised to include cross selling messages, educating consumers on the breadth of the Butt