date:Jun 13, 2014
This summer, healthy snack brand Kallo will begin a rapid launch schedule to introduce several new ranges to their existing offering of plain and topped rice and corn cakes.
The roll out will include a series of firsts for the category, incorporating the launch of super seed cakes, premium topped chocolate rice cakes, a breakfast convenience product and a range developed specifically for young children.
The activity is part of the brands drive to raise its profile, extending Kallos current 33%