date:Jun 10, 2014
al and social media, along with a year-long PR campaign, all designed to drive consumer interest in the home-baking sector and encourage trial and repeat purchase.
The products will be on-shelf in Tesco and Sainsburys from 19th May, followed by a roll out across the rest of the multiple trade and independents over the coming months.
Capitalising on the ever growing fan base of One Direction, the chocolate mix makes six cupcakes and includes a chocolate icing and cake toppers with a picture of