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Nestle sees emerging markets as an e-commerce opportunity
date:Jun 10, 2014
ging consumers. Because you go to villages in Africa and you know they are not going to have a Wal-Mart on every corner. You dont have the infrastructure; you dont have roads getting there. What is going to get there is e-commerce. Why? Because in Africa one billion people live there, and you have 100, 150 million cell phones all connected to the Internet. In China their second-, third-, fourth-tier cities how do you get there? E-commerce.

But Mr. Bulcke was quick to point out that in develop

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