date:Jun 09, 2014
Carrefour is a central player in a an increasingly vicious French retail war. The chain reduced prices to atone for trade lost to Auchan, Leclerc and Casino; as an indirect result, Auchan has announced that it will let 300 people go between now and 2016.
The current wave of price competition among French retailers dates back to 2011, when Carrefour, fighting to reverse years of underperformance in Europe and notably in France went on the offensive, abandoning confusing promotions in favour o