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Design Bridge delivers global identity and pack refresh to iconic Hellmann's Mayonnaise
date:Jun 06, 2014
a distinctive trade mark in over 45 countries.

Jim Burton, Client Business Director, Design Bridge commented, Hellmann's Mayonnaise has such a rich story to tell. We looked to reignite and play on that sense of craftsmanship when Richard Hellmann first opened his deli in New York, and to deliverer a new identity and pack reflective of a quality food product. The previous design lacked food appeal and emotion, while the blue ribbon and its story was almost lost. The new identity celebrates the

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