date:Jun 05, 2014
Veetee is reaffirming its positioning in the international foods market with a renewed focus on accessible world food delivered in a simple and helpful way, to attract consumers at every level of culinary interest and expertise.
As part of the strategic move, Veetee will re-position its microwaveable rice range with a renewed emphasis on everyday eating occasions and international flavours.
The repositioning includes a new pack design that refreshes the visual identity, to reflect a modern eve