date:Jun 04, 2014
Licensed coffee and digital media are two ways in which Krispy Kreme Doughnuts, Inc. aims to build brand awareness outside of its shops.
Key to building and maintaining long-term top-of-mind consumer awareness is building greater connectivity to Krispy Kreme by making our products more convenient and available in a variety of venues outside our shops, said Jim Morgan, executive chairman, during a June 2 call with financial analysts. Examples of this are ready-to-drink bottled coffees, bagged co