date:May 30, 2014
e infrastructure to engage customers in new ways in the future.
The chains global digital strategy includes simplifying the customers experience with mobile ordering and payment, as well as engaging consumers through social media and digital marketing campaigns.
Digital is reshaping consumers definition of convenience and we want to fully deliver on these new expectations, Mr. Thompson said. Finally, as part of our ongoing effort to keep our brand modern and contemporary, were re-imaging more