date:May 30, 2014
ng and testing new product ideas and sharing local innovations with each other around the world to build even stronger menu pipelines for every market.
Customization represents another opportunity for McDonalds, as consumers demonstrate an increased desire to personalize their meals, Mr. Thompson said.
Were exploring these and many other enhancements, including bolder flavors and emphasizing fresh ingredients as we develop future menu innovations, he said.
McDonalds second priority for global