date:May 28, 2014
successful NPD launches and new formats is driving sales of Alpros plant-based alternatives to yogurt range.
Alpro Big Pots have grown +17% and the campaign aims boost sales even further with the activity focusing on best seller, Alpro Simply Plain.
Rachel Cranston, senior brand manager for Alpro UK, said:
We know that over three-quarters of consumers eat yogurt with other ingredients and that breakfast is the key usage occasion.
This campaign is about tapping into and driving a trend that