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Sprouts Is Beating Whole Foods in Natural-Foods Price Battle
date:May 26, 2014
Sprouts Farmers Market Inc., one of Whole Foods Market Inc.s fastest-growing competitors, is undercutting the prices of its larger rival by about 13 percent, according to analysis by Bloomberg Industries.

A basket of 148 brand-name items, including Kashi cereal, Talenti gelato and Applegate deli turkey, is $691.92 at Sprouts and $780.64 at Whole Foods, according to a study led by Jennifer Bartashus, a Bloomberg Industries analyst in Skillman, New Jersey. The difference stems largely from Sprout

12/23 23:52