date:Jul 20, 2012
s Simon Edwards, Global Marketing Communications Director, MSC.
Since 2008, the MSC has scaled up efforts and joined forces with fishery and supply chain partners to increase the visibility of MSC labelled products at the point of sale over the past three years, over 30 campaigns have taken place in major retailers around the world. The extraordinary results of these in-store campaigns (up to 500 per cent sales growth) have demonstrated that an increasing number of shoppers care about sustai