date:Jul 20, 2012
has less impact on the environment (up from 52 per cent in 2010). The research also reveals that the presence of an ecolabel on products continues to make a positive impact on consumers perception of the host brand; 44 per cent of consumers reported a higher level of trust for brands that use ecolabels (up from 40 per cent in 2010).
In the UK and the Netherlands, ecolabels on products rank as the most trusted source of information on socially and environmentally responsible goods. Ecolabels ra