date:Jul 20, 2012
re consumers fully understand the significance of the ecolabel on-pack [3], respondents were also asked to describe the debranded MSC ecolabel in their own words. 14 per cent of consumers in Europe (six countries tested) accurately described the blue ecolabel as a mark for environmental/sustainable seafood up from eight per cent in 2010 (UK, France and Germany tested). German and Dutch consumers are leading the way in 2012; close to one in four respondents in both countries, without prompting,