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Research Reveals Increasing Consumer Support for the MSC Ecolabel
date:Jul 20, 2012
and 31 per cent in the UK (up from 18 per cent in 2010).


In Japan and France there is a small but encouraging increase in recognition: just over one in six Japanese and just over one in five French consumers recognise the MSC debranded ecolabel.


In the first survey carried out by AMR in Denmark and Australia, 35 per cent and 12 per cent of consumers respectively reported awareness of the MSC ecolabel for sustainable and well-managed fisheries.
Tracking consumer commitment


In a test to ensu

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