date:Jul 20, 2012
had seen it before, and over nine per cent of all respondents were then able to accurately describe, without any prompting, what the MSC ecolabel stands for up from five per cent in 2010.
Significant increases in Northern Europe
Recognition of the MSC ecolabel is going from strength to strength in Northern Europe. It has leapt to 55 per cent in Germany (up from 36 per cent in 2010), 44 per cent in Netherlands (up from 34 per cent in 2011), 38 per cent in Sweden (up from 28 per cent in 2011)