date:Jul 20, 2012
The biennial consumer survey conducted by Albemarle Marketing Research (AMR), seeks to understand consumer support for ecolabels in general, their attitudes towards sustainable seafood and MSC labelled products. In 2012, a total of 5,977 interviews were completed in the UK, Germany, Netherlands, Sweden, Denmark, France, USA, Canada, Japan and Australia.
When shown the MSC ecolabel, stripped of all the text, 30 per cent of respondents (with variations across the 10 countries surveyed) said they