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Bimbo, Oreo, Lay’s recognized for brand footprint
date:May 21, 2014
Quaker Oats had 767 million consumer reach points, good enough for a No. 29 ranking.

These brands have excelled at gaining new shoppers and increasing purchase frequency with new product development, localizing flavors and innovative communications, the survey said of PepsiCos food brand performance. Lays for example, engages consumers via crowdsourcing to suggest new flavors.

12/19 18:49