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Bimbo, Oreo, Lay’s recognized for brand footprint
date:May 21, 2014
e Chinese F.M.C.G. ranking, having climbed 4 places, thanks to localization of flavors and changes to its pack-sizes.

Doritos, a PepsiCo, Inc. brand, joined the top 50 F.M.C.G. rankings for the first time at No. 49. The brand had 542 million consumer reach points and had year-over-year growth of 6%. Doritos and Lays werent the only PepsiCo food brands to make the top 50, as Cheetos rode year-over-year growth of 9% to climb to 654 million consumer reach points and a survey ranking of No. 38, and

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