date:May 21, 2014
senior partner at DinarStandard.
The answer lies in being a competitive food and agriculture company first and making halal integrity almost a pre-requisite, Siddiqui told Reuters.
Ultimately, consumer brands drive market recognition - again note Nestle's recognition in this regard, Siddiqui said, pointing to fast-food chain Marrybrown as an important name to represent Malaysia's halal-led consumer brands.
Malaysian companies also need strong marketing strategies if they are to venture into t