date:May 19, 2014
Kellogg's France wishes to double its annual growth so as to pass the 5% mark. During the next five years the company intends to be the largest producer of breakfast products in France, and has predicted a growth between 5% and 6%; as it stands, their rate of growth is in the region of 2%-3%.
Kellogg's is already the lead cereal-producer in France they command 19% of the breakfast market.
Franois Rouilly, the CEO of Kellogg's France, said Breakfast cereals still have great potential for gr