date:May 19, 2014
g term, we know that we can pull that lever of more aggressively promoting value items and we do know that it will favorably impact our sales, but we do know that it will come at the expense of margins. Its a balancing act. We think we are in the right place. I think that kind of sums up our approach.
Menu innovation also figures into the brands approach. During the quarter, Jack in the Box introduced for a limited time the Bacon Insider Burger, featuring a bacon and beef patty between layers o