date:Jul 20, 2012
alias low-income families (those earning less than $44,000 per annum), accounting for over 40% of their total grocery bill.
Consumers in middle and higher income groups represent the strongest growth opportunities for retailers looking to push private-label products. Ms Dobie said, Major supermarkets are introducing premium, organic and fair trade products such as Woolworths Select range to attract private-label buyers from all walks of life.