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Multi-billion-dollar private label takeover in Australia
date:Jul 20, 2012
ayers, Ms Dobie commented.
Staple products, with a high degree of homogeneity, such as bread, butter, sugar and milk, have shown the strongest private-label growth.
In contrast, products such as chocolate, confectionery, soft drinks, cosmetics and sanitary products were weaker segments. IBISWorld cited consumers ongoing preference for a trusted, quality brand when purchasing these items.
Who is buying the supermarket private labels?
IBISWorld noted that private labels are most popular with Austr

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