date:May 16, 2014
breakfast.
In the Muesli category, Dorsets value sales are growing by +6.6%, ahead of the category at +2.1%.
It is also the only brand driving volume growth, with volume sales looking at +13.6% growth.
Mandy Cooper, Head of Marketing at Dorset Cereals, said:
We are seeing great uplift of our brand penetration and are committed to investing in the category to drive future growth.
Last year, our TV and promotional support plan was a great success as it had a significant impact on our trial a