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Domestic brands at top of list for buyers
date:May 15, 2014
and portfolios are worked differently by Chinese and international companies. Domestic names have their own strong parental brand, covering all product lines and sectors, creating strong brand penetration and wide coverage. International retailers prefer to adopt a multi-brand strategy and avoid one brand representing everything.

Tingyi (Cayman Islands) Holding Corp specializes in beverages and instant foods such as noodles in China. Its Master Kong products had the largest shopper base, accord

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