date:May 15, 2014
Domestic brands have penetrated their home market more fully than foreign competitors but have done less well overseas, a study found.
The top 10 most chosen brands in China are all Chinese, and foreign brands rank below 20th place, Kantar Worldpanel's Brand Footprint ranking discovered.
The report measures the brands that are bought most often in 35 countries and across the food, beverage, health and beauty, and home care sectors.
Jason Yu, general manager of Kantar Worldpanel China, said br