date:May 14, 2014
tpacing the category and delivering strong year-over-year share increases, he said. Dollar share increased 0.9 points to 11.3% in Q2, due to improved demand generation efforts, increased distribution of new items and higher promotion frequency versus year-ago. Pound and package share also increased 1 point and 0.7 points, respectively, as we saw a continued reversal of the multi-year share declines. In total, Post is growing share in nearly all of our brands, a strong signal that the turnaround