date:May 12, 2014
tion will be supported on Heart FM radio station throughout the campaign with on-air trails and live presenter reads.
The competition will run across all smaller packs of The Laughing Cow triangles from 5th May to 30th June, with promotional packs available across both the multiple and convenience channels.
James King, Bel UK marketing director, said:
This promotion has a very clear, relevant appeal to the Laughing Cows audience of female shoppers, who drive the majority of the brands consump